Define a valuable inquiry
List the services you can fulfill well, their approximate contribution, the areas you serve, and the capacity you can support. An inquiry outside those boundaries is not the same outcome as a viable customer.
Connect demand to a destination
Map urgent, comparison, and research searches to different pages or actions. Give each page a clear service promise, practical qualification information, and a next step that your team can handle.
Close the feedback loop
Use a shared lead-stage definition: inquiry, qualified, appointment, accepted work. Review accepted work and margin with the campaign owner, not just clicks with the media buyer.
A working output
Create a one-page service-priority map, three intent-based landing briefs, a call qualification checklist, and a weekly review of accepted-job economics.