The AGS Growth Diagnostic

Find the gap.
Choose the next move.

Find the gaps between where your business is and how the market currently sees it.

An educational self-assessment. This tool uses your answers. It does not crawl your website, verify performance, or predict financial outcomes. Unknown answers remain unknown. No information is sent or saved.
01 / Business context Optional

Context helps frame your review. It does not change the score. Revenue or marketing spend is not treated as evidence of marketing quality.

02 / Your current state

Answer from what you know today. “Not sure” is a useful answer.

01 / Positioning

02 / Brand

03 / Discovery

04 / Content

05 / Conversion

06 / Acquisition

How the score works

Each category has two equally weighted questions. “Not in place” = 0, “Partly in place” = 1, and “In place, with supporting evidence” = 2. A category score is earned points divided by possible points for answered questions, multiplied by 100. “Not sure” is excluded, not scored as failure. A category with no scored answers is “Not assessed.” Categories with one scored answer are marked partial.

This is a directional self-assessment, not a validated benchmark or external audit. Priorities begin with the lowest answered category scores; unknown areas are listed separately as evidence to gather. A high score reflects your answers, not an independent verification.