AGS / Growth intelligence

What would the economics
of growth look like?

Enter your current monthly numbers—or your best monthly averages. Choose the services you want to explore. Compare today’s performance with an adjustable growth scenario.

  1. 01 Enter your monthly numbers
  2. 02 Select services & assumptions
  3. 03 Compare your results
Exploring example numbers
A planning tool. Not a prediction. All changes below are hypothetical assumptions, not AGS averages, forecasts, or guaranteed results. Enter your numbers, adjust the assumptions, and compare a steady-state month. No information is sent or saved.
Scenario / monthlyView breakdown

01 / Your baseline

Your current monthly numbers.

Use last month or the monthly average of your last 3–6 months. Estimates are fine. Enter 0 for channels you do not use. A lead is a prospective customer inquiry—not a website visit.

Added investment includes proposed agency fees, production, and other incremental costs; it is your assumption, not an AGS quote. Ad spend stays fixed. Revenue uses new customers only, excluding repeat purchases and lifetime value.

02 / Design the scenario

Choose the levers.

Select services independently. Each changes one distinct model input to avoid counting the same improvement twice.

These starting assumptions are illustrative settings, not performance benchmarks. A 10% relative conversion lift changes a 10% conversion rate to 11%, not 20%. Conversion is capped at 100%. Search changes can take months; this tool does not model timing or AI citation rankings.

03 / Scenario comparison

See the potential.
Understand the cost.

Monthly revenue opportunity

Incremental monthly revenue
Incremental monthly contribution
Incremental investment ROI
Revenue needed to cover added cost

One set of inputs.
Three assumptions.

Lower-change uses 50% of each selected lift; higher-change uses 150%. These are sensitivity tests, not confidence intervals or forecasts. Costs stay the same. Negative changes remain negative.

Monthly economics / USD
MeasureCurrentScenario

Contribution is modeled gross profit less ad spend and added investment. It excludes fixed overhead, taxes, financing, and existing non-ad marketing costs. ROI is incremental, not total business ROI. Acquisition cost is blended across all leads, not channel ROAS.

Request a growth blueprint
Model assumptions & calculation method

Baseline customers = (paid + organic + other leads) × close rate. Baseline revenue = customers × revenue per customer. Each selected service applies its relative change to one input: brand to customer value, acquisition to paid leads, content to close rate, and search to organic leads. Other leads and ad spend remain unchanged. Changes combine through the funnel; actual effects may overlap or differ.

Scenario revenue = scenario leads × scenario close rate × scenario customer value. Gross profit = revenue × gross margin. Current contribution = gross profit − ad spend. Scenario contribution = scenario gross profit − ad spend − added investment. Incremental ROI = (incremental gross profit − added investment) ÷ added investment × 100. Added investment applies even if no service is selected. Blended acquisition cost = modeled marketing costs ÷ new customers. Break-even incremental revenue = added investment ÷ gross margin.

Zero denominators display “N/A.” Negative contribution and negative ROI are possible. Fractional customers represent expected averages, not partial transactions. The model does not estimate ramp-up, attribution, repeat revenue, capacity constraints, seasonality, or AI search rankings. It is intended for initial scenario planning across lead-based businesses; use a tailored model for subscriptions, ecommerce cohorts, or long enterprise sales cycles.